The main idea behind Hauch was to create an elegant yet simple brand for making different, high quality spice mixtures to use on a daily basis. 

Emphasising the simplicity on the packaging was to attract a younger around mid-30 based client spectrum, that focus on simple and easy to use products, although keeping the standard high. 

Due to the different colour-scheme, it would stand out on the shelves and even please the sustainability factor due to the use of glas and aluminium.